The 2024 Olympic Games kicked off yesterday (Friday, July 26) with what a spectacular opening ceremony on the Seine. The Olympics have always been a big event at Comcast with numerous new experiences launching at this time that push the viewing experiences to new levels. 2024 is no exception, except for a more personal reason: this is the first time the digital keepsakes / Moments project that my team and I have been building for the last couple of years will make an appearance on millions of TVs and online properties celebrating the 2024 Paris Olympics!
The “Passport to Paris” experience, that went online last week, will allow Xfinity Rewards members to collect digital collectibles (stamps) by participating in online experiences, like polls, quizzes, stories, etc and even by watching certain events on X1, Stream or Peacock. Collect enough stamps and you unlock various rewards, from gift cards to physical commemorative pins! This is the latest iteration of the content capabilities of the platform, which we have previously used to create experiences around the latest Trolls movie, Superbowl and March Madness. You can learn more about it from this press release or on other sites on the internet.
It’s amazing to think that the whole platform was just a prototype on a laptop two years ago when we demoed it to the executive leadership. The core team has always been small, and always in flux with folks joining in to help out when they could or when we were operating in domains I knew little about (too frequently 😉 ). I am so grateful to everyone who supported this project as it grew from an idea to the experience it is today.
I will continue to share more about this platform as we evolve it, and there will be other experiences powered by the platform out soon, but for now, here is a video of what we just shipped.
If you are an Xfinity Rewards member, do check it out and let me know what you think!
Code Zen 
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