Google Cloud recently published a post titled “101 real-world gen AI use cases from the world’s leading organizations“. As with any list that long, my eyes started to glaze over by the time I reached the 10th bullet point. So I asked an LLM (well, ChatGPT, sorry Google Gemini) to categorize the list by grouping them into the themes that are in play. This was a lot more useful:
- Customer Service & Support:
- ADT: Customer agent for home security setup.
- Travel & Hospitality:
- Alaska Airlines: Personalized travel search experience.
- IHG Hotels & Resorts: Generative AI chatbot in their app.
- The Minnesota Division of Driver and Vehicle Services: Translation for non-English speakers.
- Retail & E-Commerce:
- Etsy: AI to improve search recommendations and ads.
- Target: AI solutions for personalized offers.
- Victoria’s Secret: AI agents for in-store associate support.
- Woolworths: Generative AI to improve communications.
- Healthcare & Life Sciences:
- Bayer: Radiology platform for data analysis.
- DaVita: Transform kidney care with AI.
- Highmark Health and Freenome: AI for clinical trial planning.
- Dasa: Faster detection of findings in test results.
- Finance & Banking:
- ING Bank: AI chatbot for improved customer query answers.
- IntesaSanpaolo, Macquarie Bank, Scotiabank: Gen AI to transform banking operations.
- Marketing & Media:
- Golden State Warriors: AI to improve fan experience content.
- Los Angeles Rams: AI for content analysis and scouting.
- Carrefour: AI for dynamic marketing campaigns.
- Procter & Gamble: Generative AI platform for creative asset creation.
- WPP: Google Cloud’s gen AI in their marketing system.
- Internal Knowledge & Productivity:
- Cintas: Knowledge center for customer service and sales teams.
- Uber: AI agents to improve productivity.
- Box, Typeface, Glean: AI for marketing and financial services.
- Workday: Vertex Search for data insights.
- Education & Research:
- Pepperdine University: Real-time translation for students and faculty.
- Mayo Clinic: Accelerated scientific research with data retrieval via Vertex AI.
- BenchSci: AI for scientists to understand biological connections.
- Creative & Design:
- Canva: Vertex AI for video editing.
- Paramount: Streamline metadata and video summaries.
- Security & Compliance:
- BBVA: Google SecOps for security threat detection.
- Pfizer: Aggregating cybersecurity data sources.
- Palo Alto Networks: AI-driven security operations platform.
- Data & Analytics:
- Spotify: Dataflow for ML podcast previews.
- AI21 Labs: BigQuery integration with Contextual Answers.
- MSCI: ML with Vertex AI for climate-related risk insights.
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