If you are a pretty extensively used service, few things can be as bad as having your site go down. Of late a lot of the services I use seem to keep having outages and since most of them proudly display the “beta” badge, the worst you can do is frown a bit and carry on. Its nice , however, when on rare occasions people do add some personality to the otherwise annoying “Service Down” or 404 page. When I went to flickr a few moments back, I saw this page taking another jab at Ted Stevans’ remarks on net neutrality (made infamous by John Stewart. ).
I love sites with personality.