Contextual aggregated pages on Google

This is interesting. After seeing a trailer for the movie “Lady in the Water” I was intrigued enough to do a google search for it. The first result I was taken to was an aggregated page of all online reviews for the movie, its avarage rating and google search pages to top words used in the movie. There was also a textfield on the original result page to search for tickets for the movie by entering my zip code. [link]

I had seen such pages for music artists [link]already on google but this was the first time I saw anything for movies.

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