Location Check-Ins are the new Photos

Off late I have started using quite a few location based services like Foursquare, Foodspotting etc, and everyday more interesting apps crop up. However the current model for location based apps requires me to check into each app individually. The problem is when I am at someplace interesting enough to check in to, I am usually with people and I can only take so much time peering into my phone before coming across as rude to the rest of the group.

Compare this with how I interact with photos today. I take a pic and then can choose among any number of apps on your device that can do interesting things with it. Even better, I can manipulate the photos after the event I was taking the picture at.

I feel the whole model of checking-into a location has matured to a point where it can graduate from the app level to the platform level. I would much rather bring up some native location app and check-in to my phone. The check-in is an actual object, like pictures or music and it is now owned by me. It contains the location information as well as the time. Once checked in, I can “share” my checkin to any apps that can do something with it. So I can forward my checkin to Foursquare to inform all my friends I am there, to FoodSpotting to discover whats good to eat there and to any other app that may need that info.

This model has a number of advantages to it:

  • I am building up a location history that is no longer trapped inside one app or service.
  • I can choose to share my checkin with apps later (for example if my only motivation was to get some virtual points for being there, I can check into that service the next day)
  • I can checkin to multiple services in poor connectivity locations by only needing to pull in map images etc once.

 

Of course there are certain challenges here:

  • Some services like Foursquare may want to know immediately when you have checked in to present local offers etc. This could be done by the platform sending a system level event that these apps can listen to when a user checks in to a location.
  • Different services have different location data, for example Foursquare has a lot of geo data but Foodspotting may have better data on restaurants so there will be the need for some standard model of annotating the location with other meta information while the user is locating himself on the map. For example, the map the user is presumably zooming in to can show pins from different services with different icons.

 

Hopefully platforms like Android and iOS add this capability as a core part of the OS pretty much like we use maps today. Till then, the idea of using more than one or two location services at any point is pretty difficult.

Location Check-Ins are the new Photos

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